When High 5 Games’ Facebook application High 5 Casino premiered in September 2012, its initial success was due in large part to the company’s respected and extensive catalog of successful land-based slots being transferred to a social environment. A little over a year and 4.3 million downloads later, it can no longer be said that the old classics are driving High 5 Casino. H5G’s in-house analytics team reports that slots that have made their world premiere on High 5 Casino – and have not yet premiered in land-based casinos – are often outperforming the historic hits.
High 5 Casino players have responded very enthusiastically to the one dozen plus never-before-seen games that have debuted there. There is not a single statistic that can definitively determine a game’s popularity, but H5C world premieres have typically been out-performing older, established titles whether they are being judged by short-term or long-term metrics. Slot players consistently spend more time and money on social-first games than they do on converted land-based hits, and H5C world premieres are unlocked at a higher rate by players when they can choose which game they want to gain access to.
Even the very early High 5 Casino world premieres like Gypsy, Jazz, and Ocean’s Glory (the latter now available for land-based casinos through Bally Technologies) have proven to be durable performers in the long run. Gypsy in particular has been a runaway success, and leads High 5 Casino games in average number of spins per session. More recent debuts like Pasión y Fuego, Wild Rodeo, and Legends of Troy have also done quite well. Pasión y Fuego, for example, led all 60+ games at High 5 Casino in monetization for the first month after its release.
The undeniable success of these games can be traced directly back to H5G’s commitment to only making slots of the highest quality. Whether using established math models or innovative new ones, each recent title has featured top-quality graphics, sound, and gameplay.
The rise of High 5 Casino has led to a paradigm shift in the way that H5G makes slots. “We used to make land-based games and then convert them to social and mobile, but now we’ve reversed the model,” says Patrick Benson, vice president of integrated marketing. “By first creating games for social and mobile, we’re able to build up huge audiences for our titles and analyze what players truly want. The success of these games will surely transfer to land-based casinos once they are bought and released.”
If you are interested in becoming one of the first land-based casinos to debut these top-performing games that are currently being played by millions of players, please get in touch with your IGT or Bally representative and ask for the newest titles from High 5 Games.
About High 5 Games
Developing for the land-based, online, social, and mobile markets, High 5 Games has created hundreds of games that are played on six continents and in more than 150 countries. Founded in 1995 with offices in New York and New Jersey, H5G is responsible for many of the casino industry’s most successful video-reel slot machine games. The company’s social product High 5 Casino is one of the best-performing casinos on Facebook, with more than 1.7 million active players and 500,000 daily active users.
