After posting one of its strongest first halves since 2014, High 5 Games followed up with a category-leading third quarter in 2018. According to Eilers & Krejcik Social Casino Tracker for 3Q18, H5G is one out of six mature social casino operators with positive growth of at least 6.5X above the category norm, as well as double-digit growth year-over-year. In the last two years, H5G has orchestrated a surprise resurgence in the social casino gaming market with its flagship product High 5 Casino cementing its place amongst the top 15 social casino operating properties. According to H5G, High 5 Casino will always offer players two things that no other free-to-play casino can: authentic slot gameplay and the most hit slot titles available for free.
H5G’s brass believes the majority of its recent success has been twofold; the first is banking on the fact that sophisticated players recognize that High 5 Casino is unrivaled when it comes to both the quality and quantity of its content. All 275+ games are authentic slots with realistic RTP values. It is H5G’s policy not to “bait and switch” its players; the company avoids luring unsuspecting new players with big wins, and then alter the gameplay after the fact. High 5 Games titles play true 100% of the time – from desktop to mobile, emulating that real money gaming experience.
The second has been investing in partnerships with innovative technology companies that can help them leverage the explosive growth of player data and provide support for real-time analysis of its paid media investments. Although H5G employs its own sophisticated internal data science group and has established a culture of data-driven decision-making since inception, they identified a need for a platform that allows for management and optimization of a complex portfolio of acquisition campaigns; consisting of multiple paid channels into an ecosystem with several SKU’s and entry points.
Facing increased competitive pressure, High 5 Games leadership challenged the growing marketing and data performance teams with achieving a best-in-class investment buying solution that delivered accuracy, quality, and flexibility. With millions of dollars at stake, High 5 Games turned to Signal Fox as the driver behind this transformation. Signal Fox provided an advanced player lifecycle analytics platform that enabled portfolio optimization for all UA investments.
“Within three months of moving to Signal Fox, we had a media investment analytics platform that transformed the business,” says Patrick Benson, VP Integrated Marketing Director. “SF makes our UA operations very straightforward, we don’t spend a lot of time scrubbing the data, it offers excellent transparency into the state of every paid install to FTD, making a ROAS executive summary in minutes instead of hours. It has freed up our data scientists and UA buyers to glean better insights and execute daily optimization instead of bi-weekly.”
High 5 Games appears primed to push the boundaries of social casino gaming. Whether it is seeking to continue to lead the industry in slot innovation supremacy or investing in cutting-edge technology that leverages advanced data analytics, H5G is committed to charting its own course in the battle for social casino relevance and longevity.
About High 5 Games
Developing for the land-based, online, social, and mobile markets, High 5 Games has created hundreds of games that are played on six continents and in more than 150 countries. High 5 Games operates High 5 Casino, the premier destination for the most robust slot content library in the casino category with nearly 17 million players worldwide, as well as several niche social casino apps. The company’s premiere remote game server, High 5 VAULT, integrates with online casinos around the world and features a selection of the company’s top brands for real money play. High 5 Games is aimed at becoming the world leader in casino content production and distribution and has offices in New York City, New Jersey, Kansas City, and London.
Da Vinci Diamonds™, Cats™, Golden Goddess™, Pixies of the Forest™, Hoot Loot™, Golden Knight™, Jaguar Princess™, Thundering Buffalo™ trademark(s) and copyrights are owned and/or registered by IGT in the U.S. and/or other countries and used under license from IGT.
Valkyrie Queen™, Gypsy™, and CHICAGO The Musical™ are video slot games created by High 5 Games.
