High 5 Games has been named a finalist for two of the American Gaming Association’s most prestigious annual communications awards – Best Communications Campaign of 2012 and Best Digital Direct Mail of 2012.
The company’s communications campaign, “High 5 Games: Establishing the H5G Brand,” was recognized for H5G’s efforts to more directly connect with its customers – both casino properties and the players themselves. Although High 5 Games has been an integral part of the gaming industry since 1995, the company has gone to greater lengths to interact with players in recent months.
The presentation for the Best Communications Campaign category touched upon some of the approaches H5G took to bolster the company’s reputation in the industry. The company presented a wide range of promotional material used to support the campaign, including game flyers, e-blasts, and press releases, while also highlighting H5G’s customer interactions on player forums and social media platforms, such as Facebook, Twitter, YouTube, and Pinterest.
High 5 Games was recognized as a finalist in the category along with valued partner International Game Technology (for its Ghostbusters game campaign) and MGM International (for its Mandalay Bay property).
High 5 Games’ monthly email blast to casino executives, “The Slot Report,” was also recognized as a finalist in the category of “Best Digital Direct Mail of 2012.” The e-blast highlights top games and industry news to relevant slot buyers across the country. If you are a casino operator who would like to receive “The Slot Report,” email H5G Media Relations at MR@H5G.com.
Joining High 5 Games as finalists in this category was H5G’s valued partner Bally Technologies (for its Elite Bonusing Suite/iView DM PURL website) and Northern Quest Resort & Casino (for its Fuel & Fun digital direct mail).
There were nearly 250 entries for the AGA awards this year. Winners will be announced at the 2012 G2E in Las Vegas. To see a complete list of finalists, click here.