Broadway Meets Vegas – High 5 Games and ‘Chicago the Musical’ Team Up in New Game Partnership
The CHICAGO Brand Will Be The Inspiration For Slot Games In Casinos Around the World
High 5 Games, the Creative Licensing Group, and The Chicago Limited Partnership have finalized a long-term brand licensing promotional agreement to bring the hit Broadway musical Chicago to slot players worldwide. Through the exclusive partnership, High 5 Games will promote the Chicago brand through the creation of a themed slot game for the social, mobile, online, and land-based platforms.
Production for the Chicago-themed game is set to begin in early 2014, with an expected release date later that year. High 5 Games will use footage and song excerpts from the hit musical as inspiration for the game, giving players an authentic theatrical experience.
“We’re thrilled to be working with a production as world-renowned as Chicago,” said Patrick Benson, VP of Integrated Marketing at High 5 Games. “Our math and game design pared with the music and aesthetics of a Broadway hit like Chicago is a can’t lose proposition for our players.”
This is High 5 Games’ second major branded partnership in recent months, signed shortly after its Miss Universe® Crowning Moment game premiered on H5G’s popular Facebook application High 5 Casino in November of last year.
CHICAGO is the #1 longest-running American musical on Broadway. The winner of six Tony Awards®, two Olivier Awards, a Grammy® and thousands of standing ovations, CHICAGO is an electrifying tale of greed, murder and show biz that’s been seen by over 20 million people. Since 1996, the musical has been performed in 33 countries and 12 languages worldwide. The show has featured a number of major celebrities on its stage at the Ambassador Theater in New York.
About High 5 Games
Developing for the land-based, online, social, and mobile markets, High 5 Games has created hundreds of games that are played on six continents and in more than 150 countries. Founded in 1995 with offices in New York and New Jersey, H5G is responsible for many of the casino industry’s most successful video-reel slot machine games. The company’s flagship social casino, High 5 CasinoTM, is one of the best-performing games on Facebook, with more than 1.5 million monthly active players and 500,000 daily active users. The company also operates Shake the SkyTM, the first ever social casino designed for the Asian market.