Independent casino games provider High 5 Games unveiled its latest slot release yesterday, with Goldstruck lauded as the firm’s largest release of the year.
Set to be made available across the New York firm’s 200+ operator network from tomorrow, H5G’s “most advanced slot game to date” also represents a further introduction to the newly created tentpole strategy.
Ahead of Golstruck’s impending release CasinoBeats caught up with Anthony Singer, CEO of H5G, who explained what sets the new title apart from previous releases: “Goldstruck is, without doubt, our biggest game launch of the year and one that we’re very excited about,” he says.
“Designed specifically for the RMG online and mobile markets, Goldstruck is a mining adventure that is packed full of fun features that we’re sure will prove to be a big hit with online casino players.
“From a development perspective, it’s one of our most complex creations to date. We’ve spent a lot of time behind the scenes perfecting the gameplay, bringing a level of depth that hasn’t previously been seen in High 5 Games titles before.”
Moving on to delve into a little more detail regarding Goldstruck’s gameplay and the features that can subsequently be activated: “Players will need to have their pickaxes to hand, as there’s plenty of gold to be found in the mines. Goldstruck is a 5×5 50 paylines slot, where you chug through the dark tunnels on the mine train, filling the wooden carts with dazzling stones and big wins.
“IN-GAME MARKETING FORMS A KEY PART OF OUR TENTPOLE GAMES STRATEGY”
“Central to the gameplay is the exciting wild train feature, which collects golden nuggets that appear on the reels. As the mine cart rides its way through the screen, five or more golden nuggets will initiate the free games round. A handy prize meter is displayed on the left-hand side of the reels, which lets players know when they activate the free games round or the main jackpot prize.”
H5G’s tentpole strategy sees the firm strive to debut “premium, own-brand games to its catalogue that are designed purely for RMG online,” with qualification gained via the introduction of not yet seen features and gamification tools.
“It’s clear that this new approach is benefiting both our operator partners and their players, as the games we’re producing are of a high-quality and providing an exhilarating gaming experience,” it was added on the positive impact being felt as a result of the new approach.
“From the outset, we wanted this tentpole games strategy to allow us to focus on developing titles that offer features which cannot be found elsewhere in the market.
“Goldstruck is a glowing example of how our new mobile-first approach is working. The game has already gone live with PokerStars Casino and Sky Vegas, with players loving the wild train feature, and is now available to operators across the globe.”
Fresh from participating in a CasinoBeats roundtable regarding in-game marketing tools, Singer said of the support Goldstruck has regarding the growing trend: “In-game marketing forms a key part of our tentpole games strategy, which is why Goldstruck will be supported by the High 5 Games promo engine. The AI-powered platform will produce adaptive and sophisticated offers such as personalised free spins depending on the player’s behaviour during a particular session.
“OUR TENTPOLE GAMES STRATEGY IS ONE OF THE KEY REASONS WHY WE’VE GROWN OUR GLOBAL OPERATOR NETWORK”
“It’s a growing trend in the market that will become a major focus in 2020, as operators require to find new ways of differentiating themselves in a crowded marketplace. We know full well the need to evolve slot games to keep players interested, which is why the promo engine will become an effective complementary tool for our tentpole games.”
As we fast approach the end of the year, increasingly frequent glances are being cast the way of 2020 and strategies for the year ahead.
“Rest assured, we’re already busy developing a string of new slots that will be delivered to the marketplace in 2020,” Singer concluded as he addressed pending launches for the future.
“As with Goldstruck, these new games will feature innovative features as our design and development teams look to introduce the next generation of gaming.
“Our tentpole games strategy is one of the key reasons why we’ve grown our global operator network in recent months, with some of the world’s biggest casinos now offering High 5 Games slots for the first time. We’ll be adding more content for our operator partners in the coming months, so watch this space.”